Out of the
various careers I considered pursuing but which didn't, it turned out, consider
pursuing me, aviation was by far the best dressed.
I say
aviation, but being a child of the 1970s, it never occurred to me that a girl
could actually drive a plane. Not a whole one. In the sky. I wanted to be an
air hostess. Or to give the job its full glorious title, a Mandy, Fly me.
Those 1970s
Pan Am ads were something else - implausibly gorgeous women in unrealistically
chic uniforms not-so-subtly conveying their willingness to offer services that
strayed way beyond the terse "Meat or fish?" endearments of today's
flight attendants. Worryingly, they provided a backdrop to my formative years.
No wonder my feminist belief system was skewed for a while.
At the time,
no one asked the obvious: namely, if Pan Am staff were really that beautiful,
why were they busy clearing up sick instead of hot footing it to the nearest
model agency? Pushing a trolley up and down a crowded 747 was already losing
its lustre in the 1970s. Even my mild-mannered mother told me I could do better
- and she never criticised anything that looked like gainful employment for her
daughters. But those ads weren't concerned with career prospects: it was all
about the gratification of male customers. I loved them.
Aged nine, I
hatched a cunning plan. The navy blue caps that were standard issue to Girl
Guides were almost identical to the old Boac ones. I'm not proud to admit this,
but yes, I swore allegiance to Queen, country and reef knots just to get my
mitts on one. Captain got her own back when we went to camp by putting me on
latrine duty.
I'd like to
say it was worth it, but by then I'd moved on from wanting to be in Pan Am to
wanting to be in Pan's People. The hat was the business, though. Air hostess
uniforms were terrific in the 1960s. Is that because the job was considered
quite glamorous and airlines spent more money on uniforms? Or did the uniforms
make the job seem more aspirational? Both, probably. Or perhaps, in a heady
martini haze of the jet age, no one noticed whether they were made of polyester
or wool gabardine. Also, unlike today's uniforms, they actually bore some
resemblance to what chic women everywhere wanted to wear - ie Jackie Kennedy's
wardrobe.
Shortly
we'll be ODing on (retro) cabin chic. Pan Am, the glossy ABC TV drama starring
Christina Ricci and an impressive back-up crew (director of The West Wing,
executive producer of ER etc) launched this Autumn in the US to OK-ish reviews.
The New York Times sniffed that it slinked around the shadow of Mad Men, and
pointed out that, where the latter slyly dismantles the female-oppressing mores
of the 1960s, Pan Am seems nostalgic for them - but conceded it was enjoyable
all the same. The show will head here soon.
Air
hostess-y clothes have already landed. Pencil skirts, elbow-length gloves,
Peter Pan collars, pussy-cat bows, chisel-toed court shoes and boxy little
jackets and cardigans - it's a male chauvinist's fantasy. In theory, that
leaves feminists in a pickle. Clearly we should only wear this with lashings of
irony. But irony can be such a faff. The only other alternative, if you love
cabin chic, and I do, is to revel its practical aspects. These are comfortable,
decorous clothes that won't date - a reassuring emblem on the bumpy flight of
life in the 21st century. At it's best, it's essentially an expression of chic
simplicity. Let's forget dungarees and boiler suits and pretend this is what
feminism fought for all along.
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