Miu Miu trade Hailee Steinfeld for an older model

True Grit star Hailee Steinfeld had an introduction to the fashion world that Hollywood dreams are made of. Nominated for a best-supporting actress Oscar aged just 13, Steinfeld swapped Friday nights down the bowling alley for red carpet after red carpet, slipping into a Calvin Klein shift dress one night, then a Stella McCartney mini the next.

Before long, the teenager was most often decked out in designs by Miu Miu, Prada's funky, directional sister label. An invitation to the label's Paris Fashion Week show ensued and as if my magic, Steinfeld was made the face of Miu Miu's autumn/winter 2011 advertising campaign shot by renowned fashion photographer Bruce Weber.

But as Steinfeld is now learning the hard way, nothing lasts for more than a mere season on planet fashion. There's no sign of the teen in Miu Miu's latest campaign, for its Resort 2012 collection. Instead, Guinevere Van Seenus has landed the covetable role, and at 34 years old, she's more than twice Steinfeld's age.

Miu Miu have reversed the tack taken by fellow Paris Fashion Week giants, Louis Vuitton, who last season swapped their stable of older models for a cast of six teenagers with an average age of 18.

Well, at least this yo-yo casting ensures all bases are covered. Next season, perhaps we can expect to see an OAP fronting Miu Miu's campaign.